Monday, January 31, 2011

A Something

It seems like a strange time to start something new….

The clock turns, the world burns, the banker learns.  We hope. Holding our collective breath may give this giant blue orb a red face. But we hope. We hope even though in the Now Other Needs Exist.
What is fashion? It is not just clothes. It is not just music. It is not just film. It is not just food. It is not just style. These things can only be in or out of fashion. Fashion itself is how we hide ourselves, and yet how we show ourselves. It is how we choose to live, and how others choose for us. It is the beginning of something, and the end of something. Fashion is everything. And absolutely nothing.

Why do we care? To us expression matters most. It is the inspiration for everything. Everything between these covers. From pictures, to prose, to printing the pages themselves, it is even the need to provide this place. We all need inspiration. We all need to express. We believe there are stories, talents, moments, ideas and concepts that deserve a place. We believe that there are people behind, before fashion, that deserve a place.

What is this place? We see it as a forum for change. To allow change. To show change. Before it happens. As it’s happening. We see it as a catalogue for passion, of passions. We see it simply as the best we can do to showcase the best of you. Necessarily Ours, Necessarily Everybody’s. 
What have we started? We are here to find out. Find out what you have started. What others have started. To catch a glimpse before fashion. Even though it seems like a strange time to start something new.

Who are we? We are NONE.